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Very Hollywood is the latest fragrance from American designer, Michael Kors. Inspired by the glamour of Hollywood, this floral-themed perfume boasts a sparkling and pretty ‘n pink scent that’s undeniably feminine. Hollywood, needless to say, is the concept of this fragrance; it targets young women who are enchanted by the glamour of Hollywood.

To be Very Hollywood means to be very different. Different enough that you don’t lose yourself in the cacophony of drama that encapsulates the banalities of Hollywood. You have to stand out and create a unique persona that wouldn’t be mistaken as a flanker or would smell something like in the neighborhood of this and that perfume. The expectations are high for this fragrance.

This fragrance is surprisingly, light and airy. With the name and the campaign, I expect something heavy but pleasant in an elegant kind of way. Very Hollywood’s campaign conveys “Energy and excitement stir the scene. An intoxicating frenzy…”, but there’s nothing much to celebrate about this fragrance, unfortunately. It comes off as a watered down version of Michael Kors earlier fragrances. Suffice to say, Very Hollywood may as well be an updated edition of MK’s Michael and Very Michael Kors because the same flower accords brighten up the overall appeal of the fragrance.

Very Hollywood was created by perfumers Laurent de Guernac and Pascal Gaurin. The notes are mandarin orange, bergamot, raspberry, jasmine, ylang-ylang, gardenia, orris root, amber, oakmoss and vetiver. The opening is an assortment of fruits sitting on a bed of gardenia flowers. The dry down is pale-ish; the ambery notes are dormant. This perfume is a clean floral scent in the long run. It’s neither provocative nor sexy no matter how hard MK and the team try to project that image in the campaign. It’s a beautiful scent for daytime wear. If you want more of the white flower punch in heavy doses, Michael is a better option.

Michael Kors fragrances are available at discount perfume online retailer, scentiments.com.