How The World Of Fashion Is Dealing With The Recession

by carnaval on Dec.29, 2009, under Fashion Shoes

Now that were in deep in the recession with many businesses making cuts back and closing down, how has this effected the world of fashion? Some designers have been using high grade materials that have a huge price tag, are attempting to use cheaper materials to achieve the same result. Some designers have thrived under the pressure, using it as a inspriation to create unique and unusual designer clothes. Where there was money used to solve a problem before is now being solved with creative solutions, which gives them some inspired works. They have tapped into the zeitgeist of the times and have decided to stop showing their new collections at over-elelaborate catwalk shows. Designers are having private meetings with fashion editors and buyers or doing smaller functions to show off their collections -getting rid of all glamour. Designers seemed to have gone one or two ways, catering to the rich who are safe from the recession or targetting the general public which smaller price tags and simpler designs.

Shops like Debenhams has reported that their designer ranges have actually seen a boost in sales with womens and mens fashion. The beauty market has also seen rises with brands like dermalogica and Eve Lom making profits. Customers are shopping around for high end products at acceptable prices. The retail store announced a double digit growth in sales going upto xmas while sales and profit are increasing while the compnay try to reduce its debt.

Also while the demand in America and Europe may be lower, the demand in the middle east is still quite strong. So desingers have started focusing on the Middle East market to gain back the lost revenue from the American and European markets.

So it appears that while people arent spending as much on fashion as they once did, they seem to still be spending. The fashion market and other marketsfor example the skincare market is still shifting products off the shelves. The designers are embracsing the recession as a challenge, rather than letting it have a negative effect on their business.

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