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North American car buyers have continued to choose silver making it the most popular color choice for the ninth consective year. Around 57% of new cars are either silver or black.

This (2009) is the ninth consecutive year that silver has been at the top when it comes to car color choice. The silver paint used by car makers today is much more advanced than the paint that was used when this color first became popular. Paint technology and car spraying techniques and systems are constantly improving enabling car makers to offer ever increasing ranges of colors for their vehicles.

Silver, black and white are clearly car buyers favorites but Ford have had some success with more vibrant colors including Molten Orange and Grabber Blue. The new, subcompact Ford Fiesta that will arrive in the US next year will be available in a range of vibrant, bright colors including bright green and red as well as the popular silver, black and white.

Around 37% of the small car in Europe, where the market for this size is very strong, tend to be more varied in their colors using reds, green, brown and blue.

Auto manufacturers have also turned their attention to making their car interiors more attractive by using varied accent colors. There are new paints, being introduced by car makers, that include glass particles that make the paint shimmer and shine.

Its well known that different colors can have a psychological influence. For example, red has been found to stimulate the body and mind to increase circulation whereas blue has been believed to provide a soothing effect on illnesses and pain. But many psychologists view color therapy with some skepticism.

Fifteem years ago only 1% of new cars were silver in color with the most popular color choice at that time being green. Color fashions clearly change over time making it near impossible to predict the next hot color.

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